UNICEF

UNICEF Identity Refresh

This work was a part of an agency pitch to acquire UNICEF as a client. The identity refresh leveraged familiar brand assets such as the UNICEF kids and the iconic orange box. These elements were redesigned to be used as the primary graphics across a range of ideas. The refresh also demonstrated of a more considered colour usage of their existing palette of orange and blue.

Juniper Park \TBWA won the pitch and acquired UNICEF as a client, leading to future work that was based on this identity refresh.

For: Juniper Park \TBWA