Neale's Sweet N' Nice

Neale’s Sweet N’ Nice

Neale’s Sweet N’ Nice ice cream was founded by Charles A. Neale during the 1940’s in Trinidad and Tobago. Many today still recall the sound of Neale calling out loud “sweet n’ nice!” as he cycled his ice cream bike along the streets. Fast forward to now, his family members have rebooted the company and have been on a path of success.

The packaging pays homage to Neale and includes the founding story that the company is named after.

Designer Adam Damiani
Illustration Sara Kralovanszky
Creative Director Nathalie Cusson
CCO Graham Lang
Agency Juniper Park \TBWA