Capital Group Private Client Services

Capital Group Private Client Services

Capital Group Private Client Services has grown over the years into the ultra-high net-worth division of Capital Group.

Le Parc Design was tasked with refreshing the identity in a way that respected the history and legacy of the brand, with the modernity and elegance expected by this audience. We created materials that have keepsake qualities, that speak to long-term goals and aspirations of its clients.

The design embodies the subtleties required of luxury brands, from the simple elegance of thin line work and copper foil accents, to floods of rich colour. Private Client Services tells a story of a bespoke experience, making people the most important part of the business, not just numbers.

Designer Adam Damiani
Creative Director Nathalie Cusson
CCO Graham Lang
Agency Juniper Park \TBWA