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Wayward Arts

Wayward Arts was founded by Flash Reproductions to showcase their print expertise and simultaneously promote the Canadian design community. They handed over full creative control to execute a “how to” themed edition.

How to be a cult leader is a dark design parody about social media influencers and the eerie similarities they share with cult leaders. The issue is formatted as a step-by-step guide and complete with special print techniques, hidden messaging, and secret symbolism.

For: Juniper Park \TBWA

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