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Wayward Arts

Wayward Arts was founded by Flash Reproductions to showcase their print expertise and simultaneously promote the Canadian design community. They handed over full creative control to execute a “how to” themed edition.

How to be a cult leader is a dark design parody about social media influencers and the eerie similarities they share with cult leaders. The issue is formatted as a step-by-step guide and complete with special print techniques, hidden messaging, and secret symbolism.

Readers will learn topics such as amassing followers, curating their image, and manipulating reality in order to become the cult leader they’ve always dreamed of.

For: Juniper Park \TBWA

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